Coca Cola and Sigmund Freud

Most people know that Sigmund Freud was thethemselves. Noticing that cocaine numbed his lips
father of modern psychoanalysis, but did youwhen he drank it, Koller wanted to see what
know that he was also the foster father of Cocawould happen when he put a coke solution into his
Cola? There is no good evidence thatpatients' eyes before surgery. He showed that
psychoanalysis can cure serious mood or thoughtcocaine could be instilled in the eye to block pain
disorders such as severe depression orduring eye surgery. But, at that time, Freud was
schizophrenia. Modern psychiatry depends on theout of town visiting Martha. When he returned, he
use of medications to change brain levels ofbecame distraught when he learned that Koller
neurotransmitters and psychotherapy togetherhad published his new discovery, and now Koller
with medication is more effective than justwas known as the discoverer of the first local
medication alone. The only scientific paper thatanaesthetic for eye surgery. Freud had had his
Sigmund Freud ever wrote was not aboutgreat discovery stolen by another doctor.At that
psychotherapy. It was about cocaine.In 1881,time in the US, John Styth Pemberton brought
Sigmund Freud started experimenting without his own version of a drink containing cocaine
cocaine. His first and only rigorous scientific paperin alcohol. People bought his drink and loved what
was on cocaine, not psychoanalysis. The Germanit did to them, but in 1885, the city of Atlanta
army used cocaine to stave off exhaustion, andbanned the sale of alcohol. So Pemberton had to
Freud thought it might help out a few of hischange the recipe. He removed alcohol from his
patients suffering nervous disorders. He sentdrink, and sold his new drink under the name
some cocaine to his fiancee, Martha Bernays, whoCoca-Cola. People did not buy this new concoction
lived some miles away, saying "In my last seriousas much as they had bought his drink containing
depression I took cocaine again and a small dosecocaine in alcohol, so he thought that his drink had
lifted me to the heights in a wonderful fashion. Ifailed and he sold his patent to Asa Griggs Candler
am just now collecting the literature for a song offor a paltry $2,300. However, that was a quite lot
praise to this magical substance." Freudof money in 1890, and the drink did taste awful.
desperately wanted to marry Martha, but herAsa Grigg Candler added carbon dioxide bubbles
parents were rich and skeptical of this youngto the drink that had had both the cocaine and
upstart who presumed to ask for their daughter'salcohol removed, and it was an instant success.
hand. So when Freud discovered cocaine, he hadNow you know that Sigmund Freud who is known
high hopes of impressing them with his discoverytoday as the father of psychoanalysis also should
that cocaine could cure hunger, thirst andbe known as the foster father of Coca Cola.Dr.
depression and even make people feel great. HeGabe Mirkin has been a radio talk show host for
couldn't wait to announce this new wonder drug25 years and practicing physician for more than
to the scientific community, publishing "On Coca" in40 years; he is board certified in four specialties,
June 1884.Shortly after publishing his paper, Freudincluding sports medicine. Read or listen to
met an ophthalmology intern named Carl Koller.hundreds of his fitness and health reports at
Freud and Koller started taking cocaineweekly newsletter on fitness, health, and nutrition.