| Online blogs provide commentary or news on a | | | | because the content is always fresh and |
| particular subject such as sports, news, music or | | | | constantly being updated! |
| a hobby. Most blogs online function more as | | | | · There are a lot of directories catering |
| personal online diaries. A typical blog combines | | | | to Blogs online. Some directories allow you to |
| text, images, and links to other blogs, web pages, | | | | "Ping" them when you add new content to keep |
| and other media related to its topic. The ability for | | | | their directories updated. |
| readers to leave comments in an interactive | | | | · Have your visitors subscribe to your |
| format is an important part of many blogs. Most | | | | blog by leaving a subscribe button on your blog so |
| blogs are primarily textual, although some focus | | | | that interested visitors can get notified when you |
| on photos, audio podcasting, videos, or all | | | | post. |
| combined together. | | | | · Use Google AdSense to get residual |
| Many physical therapists who have private | | | | income from PPC targeted advertisers. |
| practices, physical therapy products, and | | | | · Have your blog offer RSS feeds and |
| continuing education courses can use blogs to | | | | Podcast feeds of your posts. |
| keep in touch with their readers or create a | | | | · Place links to important information from |
| community of readers interested in their subject | | | | your website like the services you offer, |
| matter. If you are a physical therapist who | | | | continuing education courses that you offer, your |
| focuses on total knee rehab you can talk about | | | | physical therapy product information, and etc. |
| total knee surgery and treatment. If your | | | | · The important social and interactive |
| expertise is in rotator cuff injuries you can blog | | | | aspect of blogs is its ability for visitors to post |
| about rotator cuff injuries and treatments. By | | | | comments on your post. Creating dialogue shows |
| offering quality expertise in your field you gain | | | | your reader you are a live person behind the blog. |
| trust among your readers and possibly a potential | | | | · You do not need to be a programmer |
| patient or walk-in. | | | | or coder to get a blog up and running. For the |
| Blogs are affordable compared to the cost of | | | | most part it is very user friendly and easy to |
| building a website. Most blogs are free or have a | | | | start one up. |
| low monthly fee to maintain. The most common | | | | · You can customize the design and |
| blog programs available are wordpress blogs or | | | | layout of most blogs to cater to the look and feel |
| blogger. Both are easy to use and update. Blogs | | | | of your business brand. |
| are also very search engine friendly so it will also | | | | If you haven't noticed blogs are here to remain in |
| assist in getting you found easier online. | | | | cyberspace. If you are a physical therapist with a |
| Here are some things you can do with a blog: | | | | private practice, a physical therapy product or an |
| · Post daily tips and information to your | | | | instructor for a continuing education course, you |
| readers. | | | | need to start planning on getting a blog running |
| · Share your expertise and become the | | | | now. Any business looking to gain traffic and |
| go to blog for useful posts about a specific topic. | | | | create a social presence in web 2.0 should have |
| · Search Engines like to spider Blogs | | | | one. |