| When a patient walks through your physical | | | | box to obtain this free information from the |
| therapy clinic doors or calls to find out more | | | | expert PT's at your clinic. |
| information you have staff ready and waiting to | | | | So, your first area of focus should be on |
| greet these patients and take down their contact | | | | brainstorming ideas of what you could provide of |
| information. | | | | value to prospective patients. |
| How about a prospective patient who has | | | | There are many autoresponder services. There |
| recently injured themselves and has a prescription | | | | are some free services but from past experience |
| for physical therapy. | | | | you should avoid these. It is true, you get what |
| They go online and search for PT clinics in their | | | | you pay for. There are many quality services that |
| area. | | | | are fairly inexpensive. Head over to my blog for |
| Let's say it's 10pm and your clinic website comes | | | | more information. Feel free to contact me as well |
| up in their search. Do you have anyone there to | | | | if you have specific questions. The link is in the |
| take down their information. Without the proper | | | | resource box below. |
| internet marketing, this prospect will leave your | | | | Most of these services are user friendly and walk |
| site and you will have no way to contact them | | | | you through the process of setting up the |
| again. | | | | autoresponder. |
| An autoresponder is vital tool that you need to | | | | Remember that the ultimate goal is to provide |
| include on your PT clinic's website. This tool directs | | | | valuable content to your subscribers. Your follow |
| a patient who visits your site to take the next | | | | up emails must give valuable information and |
| step in your marketing funnel which is to provide | | | | cannot be blatant ads for your clinic. You will |
| you with their name and email. | | | | quickly become an expert Physical Therapy clinic |
| They fill out this information in return for | | | | online and attract more patients to your door. |
| something of value or some piece of information | | | | Once again, If you need help with your |
| that would benefit them. | | | | autoresponder please let me know by visiting my |
| Physical Therapy clinics use a wide variety of | | | | blog which can be found in the resource box |
| offers such as a wellness newsletter, free e-book | | | | below. |
| on stretching, videos, articles and much more. The | | | | Make sure you implement this valuable tool before |
| patient puts their name and email in the sign up | | | | you lose another prospective patient. |