| 1. Your client manufactures beverages. Your task | | | | surface). Develop some sketches in colour. Use |
| is to design a bottle label that will attract | | | | Photoshop for any photographic workand finish |
| customers. There is an enormous variety of drink | | | | the text in Canvas or similar Illustration application. |
| products on the market. These range from | | | | 4. Presentation for assessment -i. Find and draw |
| water, milk and juices to alcohol and sport drinks. | | | | an example of one existing design that you think |
| You will need to consider what your client is selling | | | | works well. Sketches and plan.ii. Using the |
| and who your design is aimed at. | | | | computer, draw your sign design in colour. |
| 2. Look carefully at existing designs. Why do or | | | | Remember it must be presented on a real bottle! |
| don't they work? How could you make them | | | | 5. Quality of Customer Service |
| better? Your design must be for a non alcoholic | | | | The design and production of private labeling is |
| beverage. Include the name of the product, what | | | | complex and requires intense interaction between |
| it is, list of contents (eg. water, sugar, fruit juice | | | | the customer and supplier. Communication and a |
| etc...), the address of the manufacturer, a bar | | | | culture of customer service excellence is a |
| code and maybe a story of the development of | | | | condition to the creation of an effective theme |
| the product. You may use any text (font), | | | | message and a successful event. Without a |
| images and special effects that you think will | | | | important commitment to customer service on |
| work. The bottlelabel can be any shape, colour or | | | | the part of the supplier, the impact of the theme |
| style. Remember that it must be easily read and | | | | message will fail. |
| stand out amongst hundreds! | | | | Choose a quality supplier to help increase and |
| 3. Find an empty bottle. It must not be alcohol. | | | | communicate your message and to create |
| Choose the shape (must fit on the curvedbottle | | | | success for the corporate event. |