Chinese Women's Town: Humen Town, Dongguan City

   China's only a "Chinese Women's Town" -countries and Hong Kong, Macao and Taiwan
Humen, adjacent to Guangdong, Hong Kong andregions.
Macao, located in Guangzhou, Shenzhen, Zhuhai,    6 transport clusters: Humen clothing market
the center of economic corridors. Excellenthas a complete set of shipping companies 30
location combined with a flexible operationalmore than at any time by the customers
mechanism, to form a rapid reaction of marketsrequirements or vice versa, by sea, land and air
to industrial clusters, so that China Humen hasthrough various channels, the goods shipped to
become a major fashion production base andthe country and transit around the world.
markets. As the materials used trendy,    7 is a complete cluster: the clothing
avant-garde style, affordable, Humen apparel salesproduction as the core, the town has formed a
throughout the country, are exported toweaving, stereotypes, zipper, dyeing, rust and
overseas; Humen Women of the popular trends inother supporting factories nearly one hundred
the domestic industry has been recognized as astab home; and have hundreds of advertising
barometer of the fashion market.professional, cultural transmission, Internet
    Humen Town, the implementation ofcompanies have emerged, in order to brand
market-oriented apparel brand strategy. SMEs inmanagement and improve the quality of services
non-public ownership economy as the main bodyto businesses.
Humen clothing, attitude varied, vibrant, after 20    8 is the product clusters: the production of
years of development, particularly since themainly women's, men's auxiliary; mainly casual
mid-90s, Humen Town, established andwear, formal secondary; both young and old,
implemented the "clothing shangxingzhen", "fashionfashion. 9 is a labor clusters: From big market
city" strategy since the , the region's productionlabor Humen Humen intellectual talent development
and sales as the main strengths of women'scenter, trade unions employment agencies,
apparel industry and the market to mutualemployment services to achieve department,
promotion and rapid development, forming aUnion mediation, Humen law firms, accounting
large-scale cluster of nine industries.firms and other institutions.
    One enterprise clusters: Currently, Humen    Deeply rooted in the market economy, a
town the size of more than 1,000 garmentreasonable structure of soil formation is the rapid
factories, in which more than 300 foreign-investeddevelopment of Humen clothing must not
enterprises, private enterprises more than 600.overlook the underlying causes. From an economic
    Second, the market clusters: Since openingcomponent to see, private accounts for about
in 1993, Fumin Fashion City, since the Humen and70%, foreign-invested enterprises account for
now owns 18 large-scale professional garmentabout 30%; businesses mainly small and
wholesale market, and medium-sized cloth marketmedium-scale Zeyi precisely in line with the fashion
6, the market a total area of 30 million squareindustry for high efficiency and fast changing
meters.requirements. From the product structure, with
    Third, store clusters: Humen Town,women's mainly all types of clothing are available,
exclusive clothing shops and more than 8000.it is adjacent to Hong Kong and Macao, informed
    Fourth, industry clusters: the town moreembodiment of superiority; and with the main
than 70 million people employed in the garment upmid-range, high, medium and low-grade
to more than 20 million people, including privatecombination, but also for large-scale wholesale
and individual business owners representing moremarket to adapt to the presence of . Today,
than 3 million people.Humen garments Yu Yi annual production pieces
    5 the customer clusters: the formation of a(sets), the product best-selling country and
daily 8.1 million customers a huge flow of people,exported to Europe, America, Southeast Asia and
so that not only sold to all parts of Humenother countries and Hong Kong, Macao and
garments, there are nearly 1 / 3 exported toTaiwan regions, gradually occupied the country
Europe and the United States, Asia-Pacificand the world apparel market place.