Contact Center Consolidation: An Implementation Roadmap Strategy

How can companies support their distributed– The main driver is cost reduction and this
agents operations or virtual contact centers moreapproach is recommended for small companies
efficiently and, at the same time, consolidate thethat do not have to provide 24x7 support.
technology infrastructure and achieve important2. Manage multiple sites with intelligent routing
cost savings?– Supported by intelligent routing, many
That is the challenge for many contact centerscompanies are deploying agents in offshore
managers and finding an answer is not risk free;locations taking advantages of the cheap labor
however, a successful path being followed byand technological advancements that allow a
companies has proved itself.transparent and efficient management of this
A recent report conducted by the industry’stype of operations.
leading analyst, The Aberdeen Group, surveyed3. Manage multiple sites with a single vendor
over 175 companies to see whether contactplatform – For contact centers that reached a
center infrastructure technologies can becertain level of maturity, the resulting effort of
consolidated to provide consistent and accurateimplementing this strategy will significantly reduce
information while supporting distributed agents andintegration and communication issues.
applications.4. Place virtual contact centers on a single logical
The report outlines the results that Best-in-Classplatform – This strategy is suitable for more
organizations have seen across several keysophisticated operations allowing the creation of a
contact center metrics and compares the resultscontact center without walls where agents can be
with those of Industry Average and Laggardconnected, for example from their homes,
companies. The consolidation of the contactwithout any service disruption or impact on the
center infrastructure by Best-in-Class companiesservice level provided to customers.
will reduce contact center expenses and improveThe consolidation path is not easy and some
contact center uptime.inhibitors can delay or stall your efforts. When
How can companies achieve consolidation?embracing such project it is critical to assure that
According to the report, developing a culture thatthe necessary corporate support is in place and
supports standardization, training, vendorthe different stakeholders have the same
management, and virtualization is critical to theunderstanding of the overall strategy. Some
success of the contact center. Specificcommon problems may include:
recommendations to develop this culture and- Vendor performance issues
achieve Best-in-Class performance include:- Lack of access to the necessary resources by
- Standardize customer support across all channelsthe Implementation Team
- Develop a ROI for consolidation projects- Underestimated data transfer requirements
- Implement e-learning to train agents- Site preparation
- Implement a virtual contact center platform.- Partner training issues
Aberdeen Implementation roadmap frameworkReducing costs is the main goal for all companies
There are several options to drive yourundergoing a contact center consolidation effort
consolidation efforts; however, you need toand the results can be rather astounding. Although
identify your goals and the characteristics of yourcost reduction is important to the entire
organization before choosing a specific option.organization, specific areas, such as maintenance,
Some examples of different strategies, which canagent headcount, IT, and management greatly
be complementary, in the report are as follows:benefit from it.
1. Move all contact center agents to a single site