Customer Service - the Key to Success in Retail

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Service – The key to success in Retail1-888-282-6060, 24 hours a day, 7 days a
You might have heard about “Singh isweek.”
King” but in Retail it is often said that theThe statement means that if any customer finds
customer is king and you better keep the Kinglower price for the same product in any other
happy. All the companies, these days, are makingstore then Nordstrom will be refunding the
an effort to attract the customers by providingdifference to the customer. This shows the
them with miraculous service and thereby makingloyalty of the company towards the customer.
them feel more important. The expectations ofLately, the companies have realized that apart
the Indian Consumers are escalating day by dayfrom offering quality merchandise, convenience,
and an attempt to match these expectations isdiscount offers and a competitive pricing, they
by improving the level of service. A number ofalso have to remodel their strategies around the
companies have been setting examples of theirneeds of the customers and focus upon providing
astonishing attitude towards the customers.the customers with excellent service both to
Arguably, one of the most famous examples ofattract and retain them. Today most of the
customer service can be of the US basedretailers across the world like Mc Donald’s,
department store Nordstrom. Initially theDominos,  Lands’ end, Pantaloons , Reliance
company started as a shoe retailer but later on itetc. have used customer service to gain an edge
also started selling clothing, accessories, handbags,over there competitors. In the world of
jewelry, cosmetics, fragrances, and in somecompetition where the retailers are only looking
locations, home furnishings. The followingfor the sales number, customer service has been
statement is taken from the official website ofplaying a significant role. Yes, sales is the most
Nordstrom regarding its policy about finding aimportant factor in retail business and you can not
lower purchase price elsewhere:be the best until you are more profitable than
“We assure you'll never pay more. If you findothers but the bottom line is that in long term, if
the same item elsewhere for a lower price, weyou have to stay in business , you should have
will gladly match it. Our Customer Servicethe “trust of the customers”.