| Letting your clients know much you appreciate | | | | effort to plan and conduct. These an be wasted |
| hep maintain a good relationship with them . This | | | | resources if only a few clients attend. |
| will encourage them hire you again...and refer new | | | | Also, if you inadvertently miss inviting key clients, |
| clients to you. | | | | there may be hut feelings that could wind up |
| Tell Your Clients That You Appreciate Them | | | | causing you problems. |
| Don't fall into the trap of assuming that clients | | | | Special Offers From Other Businesses |
| know how much you appreciate their business. | | | | Your network of contacts represent a rich pool |
| When appropriate tell them how much you | | | | of resources by which you can also demonstrate |
| appreciate them as clients. | | | | your client appreciation. |
| Many people like to keep in touch with clients by | | | | Business succeed when their owners maintain a |
| sending greeting cards. Without going overboard | | | | network of other businesses. Sometimes these |
| with flowery language, you can include a discreet | | | | owners exchange information, other times they |
| client appreciation message such as “...I | | | | refer clients to each other. |
| appreciate the opportunity of serving you as a | | | | Work with your network of contacts to come up |
| client”...or something thing similar. | | | | with special promotions and offers for your |
| You can also send occasional personalized mailings | | | | clients. As a real estate agent, you might arrange |
| ...computer-generated letters...that serve as special | | | | special discounts from the tradespeople you |
| newsletters that will keep client up to date on | | | | know. Or perhaps you could offer your free |
| your business activities, market condition or other | | | | seeds or planting from a landscaper. |
| topic. These mailings can also serve as a means | | | | These kind of special offers represent a |
| of expressing your client appreciation. | | | | win-win-win scenario. By means of the special |
| Hold A Client Appreciation Event | | | | offer, you demonstrate your client appreciation. |
| These are special events that may or may not | | | | Your clients receive a value added benefit |
| be related to your normal business activities. | | | | And your network contacts connect with potential |
| They could include specific activities such as | | | | clients whom they might not otherwise be able to |
| parties or reception that you host. Or they could | | | | connect with. |
| also be group outings to cultural or sports events. | | | | Telling...and showing...your clients that you |
| As an added bonus, you can offer clients the | | | | appreciate them however you choose to do so |
| opportunity to bring guests to the event. By bring | | | | with strengthen your existing relationships with |
| guests to your client appreciation events, your | | | | clients. This will help them remember about your |
| clients are in effect endorsing you and your | | | | great service. |
| services. Being 'pre-qualified' by your clients makes | | | | As satisfied clients, they will be very happy to |
| it easier for you to build relationships with these | | | | hire you again...and refer their friends and |
| potential new clients. | | | | acquaintances to you. |
| Be warned however, there are downsides to | | | | What a great reward for showing your client |
| client appreciation events. | | | | appreciation! |
| They often require considerable time, money and | | | | |