| Did you ever wonder how the internet can be | | | | does come up, have you positioned yourself as a |
| used to grow your PT practice and increase your | | | | valuable, expert resource in the field of Physical |
| referrals? Well, let me start with an example. | | | | Therapy? Or does your site only contain general |
| If you were wondering where a good restaurant | | | | information such as hours, location and an "About |
| was or maybe upcoming concerts coming to your | | | | us" page. |
| area, maybe even driving directions to a | | | | Now lets go back to our weekend warrior |
| conference how would you obtain this | | | | basketball player example. His search for PT clinics |
| information? Where would you look? If you're like | | | | comes up with several in his area. The first one |
| the majority of people you would log onto the | | | | looks ok with general information about the clinic |
| internet and do a quick search. Within seconds | | | | but nothing special. The second clinic is more of |
| you can have the answer to any question. | | | | the same with "About us", location, hours and |
| Let's take a look at another scenario. A patient | | | | pictures of the clinic. The third has something |
| hurts their knee playing a pick up game of | | | | special. They have the appearance of being |
| basketball. They visit the emergency room and | | | | experts in Physical Therapy. They have videos of |
| receive some x-rays. The next day they meet | | | | different exercises. They have several articles on |
| with an Orthopedic surgeon who orders some | | | | various pathologies and PT treatments and even |
| MRI's. The MRI's reveal a torn meniscus. They | | | | have a great article on meniscal tears and how |
| head home with prescription in hand for Physical | | | | PT addresses this issue. They have an email |
| Therapy. They want the best PT clinic to get | | | | newsletter for visitors to sign up for which |
| them back on their feet so guess where they | | | | includes a weekly email with health and fitness tips |
| turn to find that "perfect" clinic? Yep, you guessed | | | | sent every week. The patient in this example |
| it the internet. They do a quick search for | | | | feels an immediate connection with this clinic and |
| "Physical Therapy clinics in RI" or wherever they | | | | after viewing their videos he has complete trust |
| are located. | | | | in their expertise and professionalism. |
| Now I have one question for you. Would your | | | | This scenario plays out daily for millions of people |
| clinic come up? If not, then you are missing out | | | | all over the world who are seeking PT care. |
| on a large portion of people who are searching on | | | | My question for you is: Are you positioning your |
| the internet for PT clinics. However, even if your | | | | clinic in front of these prospective patients or |
| clinic does come up that is just one key element | | | | does your competition have the upper hand? |
| to attracting prospective patients. If your clinic | | | | |