| "Satisfy the deep subconscious needs of your | | | | important, valued, respected, and worthwhile. |
| customer-to feel important, to feel valued, | | | | These are some of the most basic human |
| respected and worthwhile"- Brian Tracy | | | | emotional needs. |
| When selling and marketing your products and | | | | One human behaviorist and marketing legend |
| services, always remember that people do not | | | | whose work that I suggest you study is a man |
| interested in buying the actual products or | | | | by the name of Robert Cialdini. I've read most of |
| services. They are instead interested in buying the | | | | his works. I would suggest getting started with |
| FEELING that they get from those products and | | | | the books "Influence" and "Triggers". |
| services. | | | | Just those two books along will put you ahead of |
| I would dare say that the feeling that they are | | | | about 95% of your competition who are just |
| looking to achieve is even more important to the | | | | plugging away at activities but not really learning |
| buyer than the actual benefit, as the benefit is | | | | the reasons BEHIND why people make decisions |
| sought primarily to help them experience that | | | | to buy (or not to). |
| feeling. | | | | Learn how to play to the emotions of your |
| One of the most powerful skills that every | | | | prospects in an honest, sincere, and caring way |
| business person (and therefore salesperson by | | | | that seek to make their life better with your |
| default) needs to master is how to convey to | | | | product or service, and you will not only become |
| your prospect or client how what your business | | | | wealthy, but you will make a huge positive |
| has to offer will cater to their need to feel | | | | contribution at the same time. |