| div cl | | | | marketing is not just something that one does |
| The most frequently asked question we hear is, | | | | only when the patient volume is low. They know |
| âWhat is the most effective way to | | | | that marketing is a perpetual pattern of behavior |
| market my practice?â The answer to | | | | that never slows or comes to a halt. Some clinics |
| this is both simple and not-so-simple. The simple | | | | spend thousands of dollars each month to market |
| part is that you should market your practice at | | | | their practices, while others spend virtually nothing. |
| every possible opportunity and from every | | | | Ironically, some owners spend thousands of |
| position in your clinic, and you should market to | | | | dollars each month and get virtually nothing in |
| everyone who either has the potential to be a | | | | return. They simply market the practice the way |
| patient, or has the ability to refer you a patient. | | | | they have seen others market their own |
| Marketing a private practice is a multi-faceted | | | | practices. Handing out colorful brochures, |
| activity. The most successful practices utilize | | | | expensive prescription pads and other |
| many different types of marketing and | | | | âeducationalâ materials is |
| promotion. Successful practice owners realize that | | | | common practice. |