Most Common Performance Measures for Contact Center

Its not easy task to develop a simple Contacttransactions completed within a single contact,
Center into multichannel contact center overnight.often called the “one and done” ratio, is a
This process requires to upgrade new call centercrucial measure of quality.
technologies, and certainly skills of the customer* Transfer rate: The transfer percentage is an
service representative who are directly connectedindication of what portion of contacts has to be
with customers through the phone, mails and chat.transferred to another person or place to be
In the recent time, call centers are always keephandled.
on improving the quality of services through* Courtesy: Monitors the quality of
quality evaluation of the their calling agents, live callcommunications for each channel of interest. One
monitoring, daily agent feedback and trainingof the critical factors that affect the caller’s
programs, and enhanced reporting capabilities.perception of how well a call was handled is simple
However, It’s very important to rethinkcourtesy.
about what performance measurements are* Monitoring of procedures: Adherence to
important to keep track, running call centerprocedures such as work flow processes or call
operations. Are the measures of performancescripts is another essential element of quality. This
that served you well in the call center the sameis particularly important to perceived quality in
ones that will determine how well the multichannelterms of the customer receiving a consistent
contact center is working?interaction regardless of the contact channel or
Here are numerous control variables are used tothe individual agent involved in the contact.
measure the performance of any call center. AEfficiency (how effective)
description of the Key Performance Indicators* Agent Occupancy: Agent occupancy is the
that are most used to determine 'how quickly',measure of actual time busy on customer
'how well', “how efficient” and “howcontacts compared to available or idle time,
effective” customer contacts are handled.calculated by dividing workload hours by staff
Four categories of Key Performance Indicatorshours.
Most common performance indicators for contact* Staff Shrinkage: Staff shrinkage is defined as
centers are described that can be classified intothe percentage of time that employees are not
four categories, namely 'Service' (how fast), theavailable to handle calls.
'Quality' (how good), the 'Efficiency' (how efficient)* Schedule Efficiency: Workforce management is
and the 'Profitability' (how effective) measure.all about getting the “just right” number of
Service (how fast):-people in place each period of the day to handle
* Blocking: An accessibility measure, blockagecustomer contacts. Schedule efficiency measures
means what percentage of customers will notthe degree of overstaffing and understaffing that
manage to access the center at a given time dueexist as a result of scheduling design.
to insufficient network facilities in place.* Schedule Adherence: Schedule adherence
* Abandon rate: Call centers measure the numbermeasures the degree to which the specific hours
of abandons as well as the abandon rate, sincescheduled are actually worked by the agents.
both correlate with retention and revenue.* Average Handle Time/After Call Work: A
* Self-service availability: In the contact centers,common measure of contact handling is the
self-service usage is an important measure ofaverage handle time, made up of talk time plus
accessibility and is typically measured as an overallafter-call work
number, by self-service methodology and menu* System Availability: When response time from
points, and by time of day or demographic group.the computer system is slow, it can add seconds
In cases of Web chat, automated alternativesor minutes to the handle time of a transaction.
such as FAQs or use of help functions can reduceProfitability (how effective)
the requirement for the live interaction with a* Conversion Ratio: The conversion rate refers to
Web chat agent.the percentage of transactions in which a sales
* Service level and average speed of answer:opportunity is translated into an actual sale.
The percentage of calls answered in a defined* Upsell /cross Sell Ratio: The up-sell rate or
wait threshold, is the most commoncross-sell rate is measured by many organizations
speed-of-answer measure in the call centers.as a success rate at generating revenue over and
* Longest waiting: Another speed-of-answerabove the original order or intention of the call
measure is how long the oldest call in queue has* Cost Per Contact: A common measure of
been waiting. Many centers use real-time longestoperational efficiency is cost per call or cost per
delay in queue to indicate when more staff needminute to handle the call workload, both in a
to be made immediately available.simple call center as well as in a multichannel
Quality (how good):contact environment.
* First call resolution: The percentage of