| Welcome to the first step in the understanding of | | | | referrals via direct consumer marketing (Partial |
| how to grow a successful physical therapy | | | | Direct Access) and is applicable in any state. This |
| practice. First of all we should define what a | | | | is an invaluable technique and is how you should |
| successful practice is. Is it a practice that sees a | | | | try to accumulate at least 50% of your patient |
| large volume of patients? Is it a practice that is | | | | base. There are literally countless ways to market |
| financially lucrative for all involved? The ideally | | | | your services. You need to use the most |
| successful clinic, is one in which the patients get | | | | effective Marketing techniques that work for |
| the best possible care, referral sources are happy | | | | Physical Therapy. |
| with the services provided, the employees have a | | | | Thirdly, Learn how to tap into perhaps your |
| high sense of ownership and love what they do, | | | | biggest opportunity: |
| and yes it is extremely profitable for all that are | | | | You will learn how to significantly and easily |
| involved because they have an underlying sense | | | | increase your case load without directly marketing |
| of ownership. | | | | to your doctors or to the public. It is a mystery |
| This is a huge opportunity for all of us. We did not | | | | to us why people do not take advantage of this |
| choose this profession to get rich. We chose it | | | | powerful marketing tool. Remember, you have |
| because we have the desire to help other people. | | | | external as well as internal customers. All three of |
| This was and still is a very honorable thing. What | | | | these techniques are Guaranteed to work and |
| we have to understand is that we can absolutely | | | | when used in combination, you can look forward |
| have both. The inforamtion from the Physical | | | | to steadily increasing the effectiveness of your |
| Therapy Success 'System' will give you the tools | | | | Marketing efforts. |
| you need and teach you to think outside of the | | | | We Know That Not Everyone Relishes the Idea |
| box to gain financial success. | | | | of Marketing Your Physical Therapy Services. You |
| Three Marketing Strategies that are Guaranteed | | | | Need to Get over It! You Will market yourself, |
| and Proven to increase your referral base. | | | | your clinic, and your other staff Physical |
| Marketing- How to get the Absolute Most out of | | | | Therapists, you simply have to do it. Guess what, |
| Your Marketing Efforts. | | | | you will also occasionally get shot down. The |
| We have provided for you 3 Marketing Strategies | | | | Physical Therapy Marketing "System" will simply |
| designed specifically for Physical Therapy. Which | | | | show you how to market yourself more |
| are Guaranteed to work for you. | | | | effectively. |
| *It must be noted* | | | | Marketing made easy: |
| No amount of Marketing will ever help you in the | | | | Why make it so difficult? Use these time tested |
| long run if: You are not a good therapist or do not | | | | and proven marketing techniques to drive Your |
| deliver a high quality patient care. The Physical | | | | Practice into an extremely profitable venture. |
| Therapy Success Marketing 'System' is intended | | | | There are also very effective business strategies |
| for You only if you strive for the best functional | | | | that any Physical Therapy Practice can use right |
| outcome for your patients. | | | | away and see almost immediate financial rewards. |
| If you provide "Shake and Bake", then you are | | | | Instilling a Sense of Ownership in the Physical |
| wasting your time with this website. | | | | Therapist and the staff in general. This may be |
| Sorry for the tangent. Back to the 3 Marketing | | | | the single biggest opportunity to increase profits |
| Strategies designed for Physical Therapists. | | | | and retain a high quality staff. |
| The first Strategy is essential: | | | | A staff physical therapist can be one of your |
| You must know how to recognize and get time | | | | biggest sources of revenue or become your |
| with your referral sources. Once you have time | | | | biggest financial drain. The therapist who can not |
| with your target Doctor, you need to know | | | | consistently keep a full schedule is costing you |
| exactly what to say, how to say it, and what not | | | | money! Conversely, the therapist with an |
| to say. The real key is the ability to CAPTURE | | | | ownership mentality, will do everything in their |
| NEW PATIENTS for your practice. You will have | | | | power to keep their schedule full and their clients |
| provided for you actual dialogues that can be | | | | satisfied. |
| used to secure new referrals. These are dialogues | | | | You will learn why and how to provide an |
| that will help you to competitively differentiate | | | | incentive program for you clinicians. This technique |
| you from your competition and are proven to get | | | | will make your staff more money than they ever |
| you patients. You will be able to effectively get | | | | thought they could earn and will provide a |
| referrals from a "new Doctor" and increase the | | | | substantial boost to the clinic's bottom line. The |
| number of referrals from the Doctors that are | | | | Physical Therapy Success 'System' will show you |
| already sending you patients. | | | | how to instill the ownership mentality. |
| The second technique is more highly advanced: | | | | Good Luck in your future endeavors in the field of |
| This technique focuses on getting your own | | | | Physical Therapy. |