| Expanding your physical therapy practice through | | | | giving them suggestions as to how to correct |
| patient referrals is the most excellent way to go | | | | behavioural habits they got used to, which is now |
| because it narrows down your focus to taking | | | | causing their problem. Encourage them to ask |
| good care of your current patient list. You can do | | | | questions so they are not left wondering and |
| away with expensive and elaborate marketing | | | | fearful. Caring for them in this manner will |
| materials and methods, but still get the results | | | | definitely help them heal faster and feel better |
| you are after. | | | | overall. |
| It is an undisputed fact that patients who come | | | | Make your interaction with patients a pleasant, |
| to you referred by a current or previous patient, | | | | helpful and educational one. Many times, people |
| are more than likely to visit more often, avail of | | | | are not aware of the many conditions physical |
| more products and services, and bring more of | | | | therapy can solve. A lot of these conditions also |
| their family and friends to see you. | | | | happen to be something a friend or relative of |
| By keeping current patients pleased with your | | | | theirs may be experiencing. And so by you telling |
| treatments, they are bound to talk about you in a | | | | them about it casually, you are indirectly helping |
| better light to everyone they know, especially | | | | them and those afflicted because now, they can |
| those they feel might need your services. The | | | | seek your services to get relief. Subtle, but |
| more pleased and positive their clinical experience | | | | extremely effective. |
| with you is, the more people they will bring in, | | | | 80 percent of your practice must ideally come |
| which starts a chain reaction of referrals from the | | | | from referrals. This is a good rate to carry you |
| new referrals. | | | | through your overhead and still have a nice profit |
| Since human nature dictates man's natural | | | | margin. There are known practices that are |
| tendency to want to help others, these patients | | | | completely sourced through referrals, but it might |
| will willingly send those who they think can be | | | | take a little more time to fill up that schedule. |
| helped by you to your clinic knowing these family | | | | Slow seasons can be helped out by putting out |
| members and friends can now have some relief. | | | | professional newsletters, containing coupons |
| On your part as the therapist, oblige your patients | | | | discounting a particular service when you bring a |
| as often as you can within reason. This may | | | | friend or family member in. This is a great way to |
| include agreeing to scheduling requests or | | | | stabilize your practice and help you with overhead |
| requests for specific clinical requirements, etc. | | | | during slow months. |
| When you sincerely accommodate your patient's | | | | Ultimately, you want to provide the best physical |
| comfort and requirements to the best that you | | | | therapy experience for your patients in all aspects |
| can, they will appreciate this special effort and | | | | of contact with you and your facility to |
| reward you with their loyalty and referrals. | | | | encourage patient referrals. Always be aware of |
| Involve your patients in their own wellness and | | | | this and see your practice prosper. |
| care by explaining their condition to them and | | | | |