| For a physical therapy website and newsletter to | | | | and downloaded easily for your company's use in |
| be successful and visited often, they must include | | | | promoting your business via ads, promotional |
| pictures. Aside from making the website and | | | | materials and websites. The license you purchase |
| newsletter more interesting, pictures can help | | | | to use a video and audio clip or an image is based |
| illustrate what you are all about and add credibility | | | | on the license agreement of the publisher of that |
| to your practice/business. Pictures help attract | | | | particular content. This license agreement will then |
| visitors to your site, which is a great way to | | | | be presented to you before your purchase |
| funnel potential patients into your clinic. | | | | confirmation. |
| The following are three sources you can check | | | | Finally, you can also try Fotolia, which is the first |
| out and possibly use in your sites. These three | | | | worldwide social marketplace for royalty-free |
| sources lets you browse through a great variety | | | | stock images. This means, they allow people to |
| of pictures in different genres, including pictures of | | | | legally purchase and share stock images and |
| physical therapy clinics, patients using different | | | | illustrations. Fotolia has the largest image bank out |
| machines, and patients doing various exercises. | | | | there that offers free and affordable, |
| The first service you can check out is | | | | royalty-free photos and images that are applicable |
| iStockphoto. This company is one of the pioneers | | | | for any medium, web or print. |
| in the member-generated image and design | | | | There are numerous designers and |
| community. It is also the world leader in its | | | | photographers, who constantly update Fotolia with |
| category and offers its images royalty-free. | | | | literally thousands of new illustrations and photos |
| There are over 4 million pictures, video footage, | | | | everyday. These designers and photographers do |
| vector illustrations, audio tracks and Flash files that | | | | receive some commission from each photo sold, |
| you can browse from. | | | | as well as, some revenue from their advertising |
| The second service you can check out is | | | | on the free section of this site. |
| Fotosearch. This company is a provider of | | | | This assures you of high quality images at all |
| royalty-free and rights-managed stock | | | | times that you can, in turn, apply to your physical |
| photography, maps, illustrations, video, and audio, | | | | therapy business to help promote your practice. |
| which are collected from various stock agencies all | | | | Image banks, therefore, are a wise use of your |
| over to offer a wide variety of media in just one | | | | practice's advertising dollars. Remember that a |
| site. | | | | picture does, indeed, paint a thousand words. |
| The media on offer in Fotosearch can be licensed | | | | |