| By and large, the one thing that most | | | | Instead of explaining why you want the patient to |
| Chiropreneurs have in common is they all hate to | | | | be fitted for a pair of orthotics, for example, |
| "sell" their brand of chiropractic. It's the ultimate | | | | write the "script" and hand it to the patient, |
| four-letter word for most Chiropreneurs. | | | | stating... "Mary, at this point in your care, I am |
| Other health care providers learn this secret and | | | | going to have you fitted with a pair of orthotics. |
| it will work for you too! | | | | Just give this prescription to the front desk and |
| Most Chiropreneurs offer patients a mix of | | | | they will take care of it for you." |
| products and services that promotes a healthier | | | | Most of the time, the patient will take the |
| and more active lifestyle. But, often patients are | | | | prescription to the front desk and let them know |
| not provided with optimum care because of the | | | | they need to fill this prescription! How would that |
| reluctance of the Chiropreneur to "sell" the patient | | | | impact your bottom line?they may inquire what |
| on other products and services, even though they | | | | the cost is or why the prescription will do for |
| would benefit the patient'. | | | | them... your "trained" front desk should be able to |
| M.D. and other health care professionals often | | | | handle this or the patient is referred back to you |
| have to "sell" the patient more than an office visit. | | | | for consultation. Most patients will prefer to fill the |
| But, when they do, they don't "sell" they | | | | prescription instead of confronting the "doctor." |
| "prescribe." That's the secret! | | | | The prescription pad works for M.D.s and others. |
| They write out a "script" for drugs, lab tests, etc. | | | | It will work for you as well. |
| The patient, when handed a prescription, has been | | | | You can get prescription pads printed by your |
| culturally trained to do one simple thing.... get the | | | | local printer or order online.... pads are very cheap |
| prescription filled. They don't ask how much or | | | | compared to the impact they can have on your |
| hardly ever question the need for the prescription | | | | bottom line. You should also "brand" the pads, so it |
| with their doctor. They just head to the | | | | reflects your image. |
| pharmacy or lab and get it filled. | | | | You can even save time by listing your most |
| Imagine the power of a piece of paper measuring | | | | common recommendations and then just check |
| about 3" x 5" with a little printing and some | | | | the box. Be sure to leave some space to "write" |
| handwritten "scribbles." That one little piece of | | | | in a custom "prescription." |
| paper hardly cost anything and yet, it motivates | | | | You can also use the prescription pad for |
| patient compliance whenever used by a health | | | | non-revenue prescription. If you have your |
| care professional. | | | | patients to self-care, i.e., exercises, your |
| You are a health care professional. You can write | | | | recommendations take on a higher importance |
| a "script" for your patients. If could be for | | | | when it is "prescribed" to the patient. |
| orthotics, supplements, massage therapy, physical | | | | And, don't forget, anyone in your office can write |
| therapy, rehabilitation or any product or services | | | | these "scripts." |
| that you would advocate that your patient | | | | Peak your practice when you write "scripts. |
| integrate into their program of care. | | | | |