| The logo design of a business serves as a visual | | | | medical symbol is used way too often in physical |
| identifier. This visual identifier may be created | | | | therapy and medical logos. Instead, try and come |
| using fonts, symbols or a combination of both. For | | | | up with an unique universal symbol or a symbol |
| this logo design tip, we will focus on logos which | | | | which is unique to the physical therapy and |
| use symbols. | | | | medical industry. |
| If you are planning on using a symbol in your logo, | | | | A great example of a successful logo design |
| make sure it is unique within your industry. For | | | | which used symbols uniquely, is the old version of |
| example, if you designing a law firm logo, try to | | | | the UPS logo. Instead of using a symbol of an |
| use symbols which are unique to the legal | | | | envelope, mailbox, or a mail truck; UPS used a |
| industry. In other words, avoid using a "judges | | | | "gift wrapped package symbol" to represent "mail" |
| anvil" or "balance scales." These symbols are all | | | | and a "shield symbol" to represent "protection." |
| too common among law firm logos. Using these | | | | This effectively communicated: "we protect your |
| symbols may communicate that you are no | | | | precious packages." This communication helps give |
| different than any other law firm, when you want | | | | the consumer confidence in UPS. |
| to communicate that your law firm is better. | | | | Not all logos use symbols. But, if you decide to |
| Same with the design of a physical therapy logo. | | | | use symbols in your logo, make sure they are |
| You should try using a symbol which is unique, not | | | | unique to your industry. By following this tip, you |
| only among physical therapy clinics, but unique to | | | | should be that much closer to a successful logo |
| the medical industry. For example, the "caduceus" | | | | design. |