| Sounds like a strange question doesn't it? | | | | into specialties. Could it be? I guess and some |
| However, it could prove to be very informative | | | | chiropractors will define their practice by doing |
| when trying to figure out why you're not seeing | | | | that. Should they do that? No and here is why. If |
| many new patients. Below are four types of | | | | you are a chiropractor that only "specializes" in |
| patients. Every one of those could come to you | | | | sports injuries, sports rehab and athletes, that |
| for their chiropractic care for various conditions | | | | would be fine. But wouldn't you be missing out on |
| and needs. | | | | caring for other patients that don't consider |
| Men | | | | themselves "athletic"? Yes, you would. That would |
| Women | | | | be like going to a health club that only has |
| Children | | | | treadmills... no weights, pool or aerobic work outs. |
| Elderly | | | | If you only treated children, then who would treat |
| The groups can be sub categorized even more if | | | | their parents? Would you suggest that they see |
| needed, but that's not necessary. The point is, if | | | | another chiropractor even though they are |
| your chiropractic ads were liken to a game | | | | bringing their children to you? Or the elderly, if |
| spinner, divided into groups, with a flick of the | | | | your practice was strictly built around geriatric |
| finger, what area would the arrow point to, would | | | | patients, you might be busy, especially since the |
| it stop and point to just a gender or age group? | | | | boomers are abundant these days. But you would |
| There are some conditions that will crossover the | | | | still be missing out by not seeing other ages with |
| gender and age divisions. For instance, sports | | | | the same conditions and your practice would be |
| related injuries could be categorized under men, | | | | unbalanced, some might think you were exclusive. |
| women and children. Headaches and sciatica might | | | | Do you think you would be seeing a continual flow |
| not encompass children, but an ear infection | | | | of new patients with that reputation? |
| would. So if your chiropractic advertising points to | | | | If you marketed your practice like this, it would |
| conditions and not just specific groups, you're | | | | be called "brand" marketing. This would not be |
| probably already ahead of the competition. | | | | good for your practice in the long run, as we all |
| Here's the opinion of some, "Every doctor has a | | | | know that a brand is permanent. I would say |
| specialty." While there are specialists in the medical | | | | leave the "specialties" to the medical field and |
| arena, it is a fact that chiropractic is already a | | | | embrace your freedom as a chiropractor to see |
| specialty. Now, is chiropractic even more divided | | | | a variety of patients that all experience various |
| than that? While there are two specific | | | | problems, but they all have these things in |
| chiropractic associations and each have their | | | | common; the spine, the nervous system and the |
| philosophies, they both share the same goal. So | | | | ability to choose you as their chiropractor, |
| the answer would be no, chiropractic is not divided | | | | regardless of their age, gender or lifestyle. |