| As a physical therapist your patients need to | | | | information that you think your patients would like |
| know that you are an expert in your field and | | | | to know more about. |
| that they can rely on you for their treatment. | | | | Keep the tone of your newsletter casual but |
| They need to be educated about the services | | | | authoritative so that you come across as an |
| you provide so that they can approach you for | | | | expert in your field. |
| their problems. | | | | Ideally you should send out your newsletters once |
| You need to market your clinic to your patients in | | | | every fifteen days to remind your patients of |
| order to make your practice a success. A physical | | | | your service. That way you will not sound as if |
| therapy newsletter is the best physical therapy | | | | you are hounding them. |
| product to market your services. This type of | | | | Plan on sending out your newsletters to your |
| physical therapy product gets across to your | | | | patients on Mondays. That is the day when they |
| patients in a simple and cost-effective manner. A | | | | are most likely to check their mails and since it is |
| newsletter if sent out regularly, keeps your | | | | the beginning of the week, it will stay fresh in |
| patients updated about any new treatments or | | | | their minds. You can use various modes for |
| services that you may offer. At the same time, it | | | | sending out your newsletters - fax, email or by |
| acts as a gentle reminder to your patients so that | | | | post. |
| they can visit you more regularly. A newsletter | | | | Remember, a well-designed physical therapy |
| positions you as an expert with your existing | | | | product can go a long way in marketing your clinic |
| patients as well as attracts new clients. | | | | and bringing in those referrals. |
| Although a newsletter is the best physical therapy | | | | There are professional companies like that create |
| product to market your clinic, you need to ensure | | | | a physical therapy product on your behalf. A |
| that it is free from typing and grammatical errors. | | | | professional company will create a branding for |
| Design your newsletter so that it looks appealing | | | | your clinic through the newsletter, supply the |
| and your patients feel like reading it. Include | | | | content, and handle the subscriptions as well. |