| There are several ways that software can help in | | | | from at any given moment, and will also flag off |
| marketing your physical therapy practice. | | | | any new referral sources. This information will be |
| Whichever software you choose there are some | | | | of immense help for you in planning the marketing |
| basic criteria that the software should meet. | | | | strategy for your practice. It will measure the |
| Physical therapy software should specifically help | | | | value of specific marketing programs designed or |
| by improving referrals. | | | | targeted to specifically increase referrals. |
| Here are two key ways that software can help | | | | Physical therapy software should also let you |
| you to improve referrals. The first is the | | | | generate a treatment report that you can hand |
| software should allow you to measure the value | | | | over to your referral sources. This will not only |
| of a referral. Good physical therapy software will | | | | impress your referral sources but also set you |
| be able to track and measure a referral and | | | | apart from your competitors. |
| provide you data regarding the revenue and cost | | | | Your PT software tools and reports should also |
| associated with each referral type and from each | | | | be able to furnish data about which referral |
| referral source. This type of information will help | | | | sources are providing you with the best |
| you to focus on leveraging the most profitable | | | | patient-volume totals and where does the patient |
| referral types and referral sources, and minimize | | | | population with the best reimbursement rate |
| those referrals that are likely to be less | | | | reside, The answers to these questions will |
| productive. Physical therapy software can provide | | | | provide you with data that will be helpful in |
| you with the following data: length of time | | | | designing your marketing efforts. |
| between when a referral was received and when | | | | Your software should help you build and maintain |
| the patient began treatment, number of visits per | | | | your referral network. The software should be |
| referral, revenue per referral, net revenue per | | | | able to record specific values such as zip code, |
| referral, and the cost of each referral. | | | | service code, date of service, location, line item |
| The second way in which physical therapy | | | | referral source, line item diagnosis, charge, |
| software can help improve referrals is by | | | | payment, adjustment, and all other relevant |
| watching referral trends and maintaining | | | | information, and then be ale to organize and sort |
| communication between you and the referral | | | | this information into decision support manuals. |
| source. Ideally, physical therapy software will tell | | | | Ultimately, the PT software of your choice should |
| you exactly where your referrals are coming | | | | help you improve your rate of referrals. |