| Physical therapists have unique web
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| | and the practitioner.Each practitioner
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| presence needs. An effective site must:*
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| | has his or her own style of treatment.
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| Introduce the practitioner, and outline
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| | Highlighting the specific features and/or
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| his or her style of treatment;* Provide
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| | benefits of the practitioner's services
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| straightforward content establishing the
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| | is the most effective way to turn
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| practitioner's credibility;* Review
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| | prospects into clients. Increasing the
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| services and common procedures performed
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| | unique value of the practitioner will
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| by the practitioner;* Inform the
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| | establish credibility, promote interest,
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| prospective client of the features and
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| | and increase the likelihood of taking a
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| value of selecting the practitioner as a
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| | "next action step."Establishing a next
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| service provider;* Offer immediate
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| | action step is imperative in developing
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| contact options, including a web e-mail
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| | an effective web presence. All areas of
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| form;* Display office locations complete
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| | the site must lead the prospect to a
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| with photos, address, and driving
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| | point of action, whether it be telephone
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| directions.Style and NavigationThe
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| | contact, filling out a consultation form,
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| physical therapist's web site should be
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| | or requesting additional information by
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| clean, professional, and to the point.
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| | mail or e-mail.Tweaks and Tips* When
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| Avoid loading the site with Flash, Java
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| | developing content, be sure to include
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| applets, or other features that go beyond
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| | plenty of key terms and phrases in the
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| basic programming. Keep the
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| | site's general text. Search engines such
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| practitioner's target market(s) in mind;
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| | as Google rely on content text, not meta
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| potential clients are looking for
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| | tags, to determine search placement.*
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| information, not savvy design.Of course,
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| | Include key terms in image description
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| this shouldn't take away from the web
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| | tags and hyperlinks. Describe each image
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| site's on-screen appeal. Images and text
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| | or link using terms and phrases relevant
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| should be easy to review, however this
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| | to the image, industry, and
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| doesn't have to infer plain web design.
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| | practitioner.* Offer point-to-point
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| Let the information stand out; compliment
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| | driving direction to each office location
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| the text with images and basic page
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| | by linking to a Google or Yahoo! map.
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| graphics.If a logo, font, or color is
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| | This free service is a great way to
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| already in use on printed marketing
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| | increase prospect-to-client conversion,
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| materials, incorporate this into the site
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| | as visitors will recall the site provides
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| so that all marketing materials present
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| | driving directions.If you are a
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| the practitioner consistently.Content
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| | practitioner attempting to develop your
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| ElementsPresenting content in a basic,
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| | first web presence, seek the advice and
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| explanatory fashion will ensure the web
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| | support of a full-service small business
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| site appeals to the greatest target
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| | web design firm. Professional,
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| market possible. If the site is loaded
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| | affordable web design is available.
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| with concepts or terminology that is
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| | Creating a "do it yourself" site may
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| beyond traditional understanding, the
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| | appear cost effective, however this can
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| reader will indirectly lose interest.
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| | quickly become a complicated and time
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| Again, keep the target market in mind.If
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| | consuming project. Stay focused in your
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| at all possible, be sure to include a
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| | profession, and recruit the wisdom of a
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| photo of the practitioner, as well as a
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| | web professional.Jim Ray is a seasoned
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| limited biography. Photos of in-office
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| | web developer and president of Web
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| staff are also helpful in developing a
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| | Presence, a national web design firm
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| relationship between the client-prospect
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| | serving the small business market sector.
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